Getting Started with Twitter2017-01-03T16:05:30+00:00

Getting Started with Twitter Course
If you aren’t already a Twitter user, you might wonder what all the fuss is about. What can you possibly accomplish by sharing updates in 140 characters or less?

  • Drive website traffic and lead generation.
  • Build brand awareness.
  • Connect with the media.
  • Improve content engagement.
  • Provide customer service.
  • Recruit new employees.

Twitter has 320 million Monthly Active Users (MAU), 66 million of them in the US. Many of these users are your ideal clients.

Companies that lack a presence on Twitter are missing out on an opportunity to create a relationship with your customers where you can listen to their concerns, offer helpful tips and suggestions, and introduce them to your products and services. Twitter also allows you to connect with people who are your ideal customers but who have never heard of your company.

Twitter also gives you access to a virtual water cooler where people gather to discuss all kinds of topics, from news and pop culture, to their own pet topics, and whatever problem your business helps people solve.

52% of Twitter users report that they have purchased a product
they first learned about on Twitter.

Yet, only 12% of US small businesses use Twitter.

If your business is one of the 82% not yet on Twitter, the Getting Started with Twitter Course will help get started using this powerful platform for your business.

Lesson 1:
Introduction to Twitter

  • Why your business should be on Twitter.
  • Who you can reach on Twitter.
  • Overview of your Twitter profile: what, where, why, and how to set one up.

Lesson 2:
Creating Great Content

Having a Twitter profile doesn’t do you or your business any good if you never share any tweets.

  • How a tweet is structured… and what sets a good tweet apart from a bad one.
  • The best types of content to share.
  • How to use #hashtags, @mentions, and RT retweets (and what they are).

Lesson 3:
Finding Your Audience

Great content needs people to read and engage with it, so in this class, we’ll explore how to grow your followers on Twitter.

  • Who to follow… and why.
  • Tips for managing the accounts you follow… and why it is important that you do.
  • How to create engagement and encourage conversation.

Lesson 4:
Making Twitter Work Long-Term

When you first start using Twitter, there’s a learning curve plus an initial investment of time and energy. Once you are over that hump, you can make Twitter work for you in the long-term investing just an hour a week.

  • The regular tasks that will help you get the most out of Twitter with the smallest time investment.
  • Scheduling tools that you can use to make the work of managing your Twitter presence easier, faster, and more effective.
  • When to hire help, what type of help is available, and how to tell if they are worth the money.

Bonus 1:
30 Day Action Plan

The 30 Day Action Plan will step you though all of the content covered in the Getting Started with Twitter Course, but ask you to focus on only one small task per day. We designed the steps so each should take 15 minutes or less to complete.

Together with the course materials, the 30 Day Action Plan will help ensure that you will have mastered Twitter 60 days from today.

Bonus 2:
*Secret* How-To Video

This free online resource (shh… it’s a secret reserved for the students in the course) will help you manage the accounts that you follow, from unfollowing accounts that are inactive, to finding new accounts to follow based on the keywords most of interest to you. Your bonus video walks you through how to use each of the powerful features.

Getting Started with Twitter is designed for business owners who understand that their business should have a presence on Twitter, but are overwhelmed with the idea of getting started. If you feel like you are a deer in the headlights when even thinking about using Twitter, this course if for you.

We start at the very beginning and will help you take your very first steps on Twitter, including setting up your profile and sending your first tweets. By the end of the course, you’ll be well on your way to using Twitter to connect with the ideal customers for your business.

Getting Started with Twitter


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