Search engine optimization, or SEO, helps to ensure that a webpage or website is accessible to a search engine and improves the chances that the site will be found via search by the real humans who are looking for the content you publish.
93% of online experiences begin with a search engine.
After all, it’s the real humans who read your content, sign up for your free gifts and take advantage of your offers. And it’s the real humans that hire you and pay your fees. The humans just happen to use a search engine to find your website.
SEO that focuses only on search engines – especially at the expense of your real human visitors – isn’t worth your time.
So this course won’t include “secrets” that only the professionals can use, or techniques that may soon become obsolete with the next Google update; instead, this course will make SEO approachable and simple to use, even if you aren’t technically inclined.
We’ll start with a good introduction to how engines actually work to catalog and deliver content to users and then cover how you can help them accurately display your content to the people looking for what you write about. The more you give the search engines what they need to do their jobs, the more traffic your content will generate.
This course isn’t designed to teach you all that there is to know about SEO; exhausting that topic would take much more than an hour and a half.
But if you have struggled with understanding SEO on your own, the SEO for Bloggers and Other Content Creators Course will help you to master the basics of SEO so more of the people you write your content for will be able to find it.
The Course includes 1.25 hours of videos, handouts, and a SEO checklist to help you apply what you learn on an on-going basis.